Social Media Advertising for Makers & Artists (Two Parts)

Part 2: How to Interpret Your Results + Video Ad Creation

July 7, 2026 | 6:00pm – 7:00pm

https://us02web.zoom.us/j/84087271601?pwd=UzQwMHNURVF1aFNDM3ZhZjVhV2NDQT09

How do you know if your social media ads are effective? What’s the difference between reach and impressions and why does it matter? What is a Facebook “pixel” and how do you get one? Led by Emily Willson from the Pittsburgh-based consulting firm, Workhorse Collaborative, we’ll learn how to interpret campaign results by analyzing the ads for the ORIGINS virtual marketplace. Together we’ll discuss what worked and what we could do next time to improve the results. We’ll also explore how to create motion graphic video ads using free, easy-to-use online templates and a few of your own product images. Get your questions answered with an open Q&A session at the end of the webinar.