Social Media Advertising for Makers & Artists (Two Parts)

Part 1: Facebook Business Manager Setup and Ad Creation

May 12, 2026 | 6:00pm – 7:00pm

https://us02web.zoom.us/j/83007096871?pwd=bFJ4cGx2dW14OEZreTVWVCtTejdZdz09

Stop! Don’t click that “boost” button on your business’s Facebook posts! Instead, join Emily Willson from Pittsburgh-based consulting firm, Workhorse Collaborative, as she shows us how to create engaging customized ads on Facebook and Instagram that will actually reach your target audience. Following a short Facebook Business Manager tutorial, we’ll learn about digital advertising best practices by exploring real-life campaign examples. Then, follow along as Emily does a live ad creation demonstration from start to finish. Finally, get your questions answered with a 15-minute open Q&A session.