Naptural Beauty Supply
LaShesia Holliday







I'm dedicated to building unbreakable trust with our customers so I can continue our mission to help the men and women of the Black community embrace themselves as they naturally are.
Naptural Beauty Supply is a multi-faceted business created to educate individuals about the care and styling of Black hair while also providing appropriate products for a healthy and natural look. Naptural Beauty Supply specializes in luxurious and effective hair, body, and self-care products that are all-natural, handmade, and vegan friendly.
I’m both an entrepreneur and dedicated mother, and I first became interested in selling all-natural handmade products when my daughter was born. Taylor was born severely premature alongside her stillborn brother. I was devastated by the loss of my son and determined to see my daughter through the healing process as a premature baby. I was tasked with helping my daughter’s hair grow, and so I set out to research effective and natural hair care ingredients. From this important research, my signature Holy Grail Oil was born.
There was a time when I also experienced frustrations with the state of my own natural hair, and I was determined to find a solution that would work for myself, my daughter, and anyone in the Black community interested in improving their natural kinks and coils. I soon discovered that it was impossible to find all the necessary products for good hair care in one location and the staff at local beauty stores were not familiar with Black hair. Naptural Beauty Supply was specifically created to serve as a central location for those seeking all-natural products guaranteed to nourish your hair and body.
Naptural Beauty Supply offers a variety of divine hair care and skin care products including body butters and scrubs, rose water and facial masks, essential oils, and safe hair care tools. One of my most popular products is the Beard Bae Bundle, which is a product line designed specifically for the care and growth of men’s facial hair through the use of aromatic all-natural products. With a mission to create a community that also feels like family, Naptural Beauty Supply has a high focus on exceptional customer service. I’m dedicated to building unbreakable trust with our customers so I can continue our mission to help the men and women of the Black community embrace themselves as they naturally are.